KAMA TYRES, the tyre manufacturing business of TATNEFT Group, summed up the results of its online store KAMATYRES.SHOP. In 2021, the number of orders increased by 15%, with the largest increase in the category of SUV tyres (+46%) compared to 2020 data. At the same time, high demand for studded tyres remained: their share amounted to 82% of all purchased passenger and light truck models.
“The dynamic growth of interest in products of the category of tyres for SUVs and crossovers is due to the peculiarity of the Russian automotive market: in Russia, traditionally the largest segment is SUV (in 2021, according to AUTOSTAT, its market share was more than 51% of the total number of passenger cars sold). Thanks to the high demand for cross-country vehicles, this trend will continue further,” said Timur Sharipov, CEO of KAMA Trading House.
In 2021, the KAMA TYRES online store significantly expanded its assortment (+20%), and the number of its product items exceeded 590. KAMATYRES.SHOP also continued to develop cooperation with marketplaces: virtual storefronts were opened on the Yandex.Market and OZON.
In 2021, Viatti brand became the absolute leader in sales, according to the sales results of the KAMATYRES.SHOP online store: car owners most often chose products of this brand. Thus, in the category of passenger tyres, the most popular line was the Viatti Brina Nordico winter studded tyre, and in the SUV category Viatti Bosco A/T summer tyre took the lead.