Results of the First Half of the Year: Viatti Leads the Sales at KAMA TYRES Online Store

KAMA TYRES Complex, the tyre manufacturing business of TATNEFT Group, summed up the results of its own online store https://kamatyres.shop/ in the first half of 2020. Viatti became the absolute leader of tyres sold online – 62% of buyers chose the brand's tyres. Sales peaked in June 2020.

According to the results of the sales of the KAMA TYRES online store in the first half of 2020, three main trends can be distinguished. Firstly, the demand for online purchases has grown – the share of online sales in total sales of KAMA Trading House has doubled compared to the second half of 2019. Secondly, rational choice has become the main motive for buying. So, the products that are value for money outsell all others. Thirdly, the experts note heightened interest in all-steel tyres retreading. This is due to the capability to optimize the costs of trucks maintenance – the retreading service allows you to reduce the costs up to 0.05 rub per kilometer. At the same time, KAMARETREAD tyres cost 40-50% less than new all-steel ones.

In the first half of 2020 the range of goods available in the online store https://kamatyres.shop/ has been expanded by 5% compared to the second half of 2019. Some new tyres have been added, including KAMA 365 (tyres with an extended temperature range of use), Viatti Bosco H/T (tyres for SUVs and CUVs) of new size and some other products.

“Summer passenger car Viatti Strada Asimmetrico tyres are among the most popular line-ups. This model is not only a leader in consumer preferences and is in great demand among car owners, but it is also supplied for initial configuration of cars assembled in Russia by European carmakers,” Timur Sharipov, Acting CEO of KAMATrading House, said.

You can buy tyres of Viatti, KAMA and KAMA PRO brands and other related products delivered directly from the manufacturer in the online store https://kamatyres.shop/.