KAMA TYRES Celebrates an Anniversary: the Viatti Brand Turns 10 Years Old

KAMA TYRES Celebrates an Anniversary: the Viatti Brand Turns 10 Years Old

In September 2010, the first Viatti tyre rolled off the assembly line of KAMA TYRES, the tyre manufacturing business of TATNEFT Group. The exclusive German production technology and the adaptation to the Russian road conditions and climate formed the basis of the new brand's products. As a result, affordable and reliable tyres that meet international quality standards and are approved for the original equipment of Volkswagen, Skoda and Ford vehicles appeared on the Russian market.

In 2010, there were just three line-ups in the Viatti family: the summer passenger car Viatti Strada Asimmetrico (V-130), the summer model for SUVs and CUVs – Viatti Bosco A / T (V-237) and the winter non-studded Viatti Brina (V-521).

Today, the Viatti tyre brand consists of nine line-ups, including tyres for light trucks, totaling in about 200 products. Depending on the operating conditions and technical characteristics of the vehicle, car owners can choose from summer and winter tyres, studded and non-studded models, with a rim ranging from R13 to R19. Viatti tyres are being exported to over fourty countries worldwide.

Viatti brand products are in high demand among car owners. Thus, the Viatti Strada Asimmetrico line-up was included in the top three most popular summer tyres among Yandex.Market users, based on the analysis of demand for automotive products in 2019. Based on the results of its own online store activity - kamatyres.shop, in the first half of 2020, Viatti also became the absolute leader in the number of goods sold. The brand's tyres were chosen by 62% of buyers.

Viatti tyres are regularly named among the winners and nominees of various republican and federal projects. Thus, within the framework of the 27th Oil, Gas, Petrochemistry International Specialized Exhibition, which took place in September 2020, the 255/50R19 Viatti Bosco H/T was awarded the 1st degree diploma in the Products with New or Improved Characteristics nomination. In 2019, the 235/60R18 Viatti Bosco S/T became the laureate of the The Best Goods and Services of the Republic of Tatarstan republican competition, while the 235/60 R18 Viatti Bosco Nordico received a diploma.

“During the past 10 years, the Viatti tyres have won the trust of Russian and foreign automakers and car owners, have been tested on the Russian roads and have become regular participants in expert ratings,” Igor Margushov, Acting Deputy Director for Sales of KAMA Trading House, said.