KAMA TYRES specialists summarized online sales figures for July 2025, and the Viatti Strada 2 summer tyre was among the most popular ones. It's worth noting that the brand's products traditionally hold a strong position in the mass market segment due to their good price-to-mileage ratio and wide availability in retail and on marketplaces.
"We are seeing a steady growing interest in online tyre purchasing. In July, the volume of orders almost doubled the same period last year. More and more drivers are choosing the convenient and transparent online purchasing. We are also seeing a gradual growth in demand for winter tyres from those who prefer to prepare for the season in advance. For these car owners, we launched a promotion starting August 1st - free tyre fitting is available with the purchase of a set of winter tyres," noted Timur Sharipov, CEO of KAMA Trading House.
The Viatti Strada 2 is a summer tyre with an asymmetric tread pattern and a speed index of up to 270 km/h. Designed for drivers who prefer a dynamic driving style, this model offers excellent handling and stability in sudden temperature changes. The Viatti Strada 2 has "green" SKI-3 rubber, made from retreaded worn tyres, in its rubber mix. This reduces CO₂emissions, reduces fuel consumption, and makes production more environmentally friendly.
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