Experts of the KAMA TYRES Complex summed up the work of the official online store and sales via marketplaces for April 2025. The Viatti Strada 2 summer passenger car tyre was among the most popular models.
The Viatti Strada 2 tyres are designed for passenger car drivers who prefer an active driving style. The model is the fastest in the brand's model range — the maximum speed category index is W (up to 270 km/h). The tyre design ensures a high level of handling and stability, as well as safe, reliable and comfortable operation. The tyres have an asymmetric road tread pattern, which provides effective water drainage from the tyre contact patch with the road when it rains, creating a high level of resistance to aquaplaning.
KAMA TYRES experts also recorded a significant increase in online sales in the B2C segment during the period under review. Thus, the total volume of sales via marketplaces increased by 83% compared to the same period last year, reaching 22,313 tyres. At the same time, buyers preferred summer tyre models, which corresponds to seasonal trends.
Timur Sharipov, CEO of KAMA Trading House, noted that thegrowth in sales confirms that the chosen strategy for promotion through marketplaces, expansion of the range and geography has proven effective. We strive to stay closer to the consumer, offering balanced solutions for any type of car and operating conditions.
