The Viatti brand, manufactured at the KAMA TYRES Complex facilities, was named Brand of the Year in the Tyres category following the public vote for the "Brand of the Year. Za Rulem 2025" award.
Approximately 41% of voters chose Viatti, securing a clear lead in the category. The results were tallied over two stages, involving over 144,000 car owners from across Russia.
"This result is primarily an assessment by consumers. We see that car owners trust domestic brands and choose solutions proven in real operating conditions," noted Timur Sharipov, CEO of KAMA Trading House.
The award organizers note a steady growth of interest in voting and the strengthening of Russian manufacturers' positions amid market transformation. In 2025, the award results precisely reflected changes in car owners preferences.
Source: Za Rulem
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