The KAMA TYRES Complex participated in the Sabantuy and Ysyakh festivities in Nizhnekamsk. The combination of the two national holidays became a significant event for the city and a place for showcasing the cultural traditions of Tatarstan and the Republic of Sakha (Yakutia), as well as the achievements of the region's industrial enterprises.
Rustam Minnikhanov, Rais of the Republic of Tatarstan, visited the KAMA TYRES exhibit. Igor Prokopyev, General Director of Tatshina, showed the head of the republic the new tyre products and spoke about the company's current projects and development directions.
The KAMA TYRES exhibit featured the Viatti Strada 2 (a summer tyre model) and the Viatti Nordico 2 (a winter tyre model).
"For the KAMA TYRES Complex, participating in such events is important not only for product presentation but also as an opportunity to demonstrate the relation between the region's industrial development, engineering expertise, and respect for cultural traditions. Nizhnekamsk is one of the country's key tyre production centres, and it's important for the company to demonstrate how modern technologies are applied across various segments—from passenger and commercial vehicles to agricultural and specialty vehicles," noted Timur Sharipov, CEO of KAMA Trading House.
An interactive program was organized for guests at the KAMA TYRES exhibition: a photo zone with branded cars, master classes, a tyre-holding contest, and activities for children. The company's participation in the event was part of an overall programme that united industry, culture, and traditions of the ethic groups of Russia.
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