The KAMA TYRES Complex analyzed the dynamics of demand for passenger car tyres in online channels — marketplaces, digital partner platforms, as well as B2B orders in June 2025. Summer tyres for urban and suburban driving were among the most popular models.
“Analysis of online demand helps us quickly track customer preferences in real time. Summer models for everyday use consistently demonstrate interest from users of digital channels, and this corresponds to the general structure of seasonal demand,” said Timur Sharipov, CEO of KAMA Trading House.
The Viatti Bosco H/T line-up — summer tyres for CUVs and SUVs — topped the rating based on online sales figures. The model is good for moving on wet surfaces, and provides high directional stability and driving comfort. The tyres are designed for use on paved roads.
Constant interest in summer models confirms the relevance of the KAMA TYRES product line-up and its compliance with real operating conditions. Online analytics allows you to promptly adapt offers to the needs of both private and corporate clients.
