KAMA TYRES Showcased Viatti Tires at the "Innoprom. Saudi Arabia 2026" Exhibition

The KAMA TYRES Complex participated in the international industrial exhibition "Innoprom. Saudi Arabia," which took place on February 8–10, 2026, in Riyadh. The key goals of the company were developing export cooperation with Gulf countries, strengthening partnerships, and promoting Russian tire products in Middle Eastern markets.

"The exhibition is a place for both substantive discussions of export issues and the achievement of specific commercial agreements. The contracts signed with partners from the Kingdom of Saudi Arabia confirm the competitiveness of KAMA TYRES products in the Persian Gulf markets," noted Timur Sharipov, CEO of KAMA Trading House.

Anton Alikhanov, Minister of Industry and Trade of the Russian Federation; Veronika Nikishina, Director General of the Russian Export Center; and Rustam Minnikhanov, Rais of the Republic of Tatarstan were among guests of the KAMA TYRES booth. During the working meetings, issues related to the further development of export activities were discussed, including improving government support tools for export-oriented enterprises. Particular attention was paid to measures aimed at increasing the competitiveness of Russian tire products in foreign markets.

The meeting also featured a presentation of KAMA TYRES' production facilities, product range, and strategy for increasing market share in the Gulf region. Demand for Russian tires among consumers in the region was also discussed.

Participation in Innoprom is a part of the KAMA TYRES Complex's consistent strategy to expand its supply geography and strengthen its position in key international markets.

The KAMA TYRES Complex booth showcased solutions for various vehicle segments. The passenger car segment featured the Viatti Strada 2, manufactured using SKI-3 "green" synthetic rubber and designed to provide stable grip, acoustic comfort, and predictable handling in urban and highway conditions. For CUVs and SUVs, the Viatti Bosco H/T tire was on display. It is designed primarily for asphalt use and boasts high-speed stability and even wear.